Blog

Breaking down Android’s powerful tech duo

In today’s modern world, the reliance on only one powerful tech combo might not be enough to cut it. The Mac/iPhone combo has enjoyed its long reign but another descendant to the throne comes in the form of an Android phone and Google Chrome combo. Both deserve the crown but for what reasons exactly? Here […]

Apps for Work from Google gets an upgrade

While many SMBs rave about Apps for Work and its ability to provide cheap enterprise-level productivity software, it’s generally agreed upon that there is one huge gap in what they offer. Google is hoping to amend this oversight with its recent announcement of Springboard, a tool designed to bring all of the individual apps together […]

Ecommerce: Squarespace adds new analytics

Even if your business doesn’t see internet-based commerce as a top priority, it’s hard to ignore it as a sizable revenue opportunity regardless of your target market. Content management service (CMS) Squarespace knows exactly how you feel. Long kept as a secondary goal, the popular service will finally make moves to better cater to ecommerce […]

Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as “tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into […]

Creating online communities for businesses

Gamers require an effective strategy to thwart the boss, athletes require constant updates on the latest tournaments to improve performance and businesses require an online community to fully thrive. As the saying goes: ‘What comes easy won’t last, and what lasts won’t come easy’. This is especially true when you embark on building an online […]

Key announcements from Google I/O 2016

Mayan priests took it upon themselves to inform the people of important matters such as festivals, harvest updates and when the next Quidditch tournament will be held – the same can be said about Google I/O just without the headpieces. Attendees are given the 411 on the latest announcements and newest products that have just […]

Windows Phone is calling it quits

Microsoft smartphones have been on their last legs for months, if not years. Though builds and new features held promise in revitalizing the device, Microsoft announced the removal of their phones from the consumer market. While Microsoft maintains its stance on “fully committing” to Windows Phones, the fact that they are selling off their handset […]

How to promote your SMB on Facebook for free

The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t […]

Live video: a free way to reach new customers

Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium. Keep reading […]